If you are a New or existing Financial Advisor and deciding if you need a website or not then you have come to a right place. Today you can have a website for pretty much anything—from crowdfunding campaigns to pet hamster fan pages. But for some reason, many Financial Advisors have been slow to get online, even though websites have been around for over 25 years!
Why Do Financial Advisor Need Website.
1. Cost-Effective
Online advertisement is cost-effective compared to print advertisement and enables you to make on-the-fly changes, given that you are using a CMS.
2. Wider Demographic Reach
Unlike having a local brick and mortar establishment, a business Website transmits your business profile around the world, permitting for enhanced exposure and sales, due to a wider demographic reach.
3. Business Credibility
If you have a professional looking and user-friendly Website, consumers will likely have a greater chance of considering your business credible over companies who either do not have a Web presence, or have a poor Website presence.
4. Around-The-Clock Availability
Having a Website provides your consumers with around-the-clock availability in terms of access to products, information etc. This type of 24 hours a day, seven days a week service accessibility generates more profits than that of a traditional storefront.
5. Increased Sales
When owning a business, exposure is key to attracting customers. An effective Website with great content increases the probability of increased sales.
Even when you aren’t at work, your website is. Your customers can get to know you and your products through the website at their convenience. It can be better than passing out your business card to thousands of people.
Today’s emerging generation has never known life without a digital world of connection. According to stats (and who doesn’t like statistics?), almost 96% of Canada’s population is online. Add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.
The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A useable and engaging website can help to level the playing field between small and large companies.
